Fair & Lovely’s unique fairness system

The colour pigment in the skin is hidden in the lower layers of the skin. Direct sunlight on the unprotected skin penetrates to these lower layers causing this pigment to move to the top most layers, resulting in a darkening of your skin tone.

All Fair & Lovely creams have a special fairness system that protects your skin, preventing it from becoming darker and working from within to actually lighten your skin tone!

Vitamin B3

Lightens your complexion by reducing the colour pigment in your skin. It absorbs in to the top layer of your skin and actually dissolves the existing colour pigment by reducing its concentration, making you fairer from within.

Triple Sunscreen

Protects your skin from the harmful rays of the sun by creating a protective coating to cover it.

Natural Milk proteins

Makes your skin soft, supple and glowing with health.

Fairness for all skin types

Herbal

For those who believe in herbal solution, Fair and Lovely herbal provides natural fairness through Honey, lemon and rosewater.

Antimarks

For those who have blemished skin, Fair and Lovely provides a new one stop formula which effectively reduces dark spots from pimples, dark cirlces, lessens stretch marks and lighten pigmentation marks.

Oil Control

For those who feel that their oily skin is a barrier to beautiful fair skin, Fair and Lovely presents the Oil Control Fairness Gel. Unlike creams, the gel is non sticky and easily absorbed. Its unique formulation of Papaya and Watermelon extracts leaves your skin feeling fresh, cool and glowing.